Flexible Electronics News

Impinj Celebrates 15th Anniversary

Reveals new logo and branding, as well as corporate HQ.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Impinj, Inc. celebrates its 15th year in business with a branding refresh and the opening of its new headquarters. This strategic rebranding initiative reflects Impinj’s role in connecting billions of items to the Internet, expansion into software and driving growth in markets such as retail, healthcare and manufacturing.   The new logo and brand identity is an evolution of the former visual elements with a modernized typeface, color palette and a reimagining of the original red burst.   The...

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